Chatbots able a company to scale more and more customers to enhance SEO and detail segments. Although they lack the feature to personalize every message, they are up to speed when it comes to supporting services due to emerging technologies. 

Brands must now focus on letting chatbots do what they do best. They are there to assist the customer promptly when asked a question. 

This allows humans to do what they do best: create emotional, personalized, and unique support experiences. 

There are many forms of chatbots, especially when it comes to responsibilities. 

What are Chatbots?

This system is a mix of scripted and self-learning AI tools programmed to assist customers by conversing in a way that mimics an actual human interaction. 

Chatbots can…

• Tell jokes
• Give recommendations
• Asses humor
• Portray humor
• Be supportive in any way the customer needs

5 reasons why brands are using chatbots:

Real-Time FAQs

These type of chatbots answer inquiries with pre-programmed answers. This is one of the simplest bots a brand can form by generating answers straight from the website.

Simple Services

If humans can perform a simple cognitive task in under 2 seconds, then we can easily program AI to do the same thing, right? Yes!

Bots like these skip the face-to-face interaction for simple-mindedd task that ship out information necessary to the customer. These include updates, changes in inventory or services performed, and confirmations.

Diversions

Seasonal offerings are perfect for this type of bot. There are some seasonal gestures that users love, and ultimately want to make last longer. For example, holidays usually bring out specials and specific types of offerings. 

Having a specific chat bot for this offering allows the customers to interact with something they look forward to all year. Better yet, it allows new customers to interact with a product/service they never heard of before. 

Relationship Builders

Chatbots can be practical, but also playful.  Usually, these bots are specific to the brand. Create a bot that fits your brand, whether it’s humorous or serious.  If your product/service is meant to evoke happy, interactive emotions then go for the jokester bot. If people browse tour site to learn about specifics, then give them the facts right away so they don’t have to search for it.

Answers

Yes, chatbots are designed to answer customer inquiries. Chatbots act as experts because they’re programmed to get everything right when it comes to the brand’s facts. These chatbots know deeper information about a brand and can typically answer the trickiest questions. 

If you come across a chatbot on a random site, we dare you to ask it a question. Let us know how the bot responded and what you would do differently. 

If you want to implement a chatbot onto your site, contact Blue Archer.