With Thanksgiving right around the corner it is time to reflect on all that we have to be grateful.  Anything that can make your workload less staggering is something to be thankful for. This is especially true for social media marketers who are constantly trying to stay on top of emerging trends and technology, often times managing multiple clients’ many social media accounts. Thankfully there are tools out there to streamline your workload, here a few you should incorporate now.

1. Hootsuite

A highly recommend website that is invaluable to all social media marketers. Hootsuite is a social media management system that allows you schedule posts in advance across most major social media platforms, including the ever vital Facebook, Twitter, Google+ and LinkedIn.

A basic Hootsuite account is free, and allows one dashboard for you to manage your social media accounts. Premium accounts include in depth analytics so you can gauge your reach.

2. Schedugam

The one major social media platform that Hootsuite does not support is Instagram. Thankfully there is Schedugram for all your Instagram scheduling needs.  Instagram is one of the most popular social media platforms and also one of the most difficult to maintain for a social media marketer.

Schedugram is web-based tool that allows you to bulk upload images and videos to you instagram account. It features the ability to post captions, schedule multiple accounts, and incorporate all your favorite Instagram filters. Though not a free service, a schedugram account is more than worth it to end the headaches that can come with managing an Instagram account.

3. BuzzSumo

Not that you have coordinated your content across all your many platforms you will want to know you your posts are performing. BuzzSumo simplifies this process.

The free version of BuzzSumo offers a simple search feature, either search by topic or domain name, and the tool will present you with a simple chart detailing how many shares an individual post received over your various social media platforms. This is an essential tool so that you can explore what content is resonating with your audience. BuzzSumo can also help you identify social media influencers, those are people you will want to follow and engage, and ultimately have them to endorse you.

4. Google Trends

Google Trends is a free web-app that you can use to find trending topics. One must stay on top of what is trending on social media so you can post relevant content and use all the proper keywords and hashtags to increase the likelihood of your content being noticed through all the noise.

Google Trends allows you to search keywords and presents you with graphs and charts to show how keywords have trended over time. You can use this to improve you SEO, simply enter a keyword in the search, if the keyword is on the decline, you may consider revising older content, adding currently trending topics to improve your SEO.

There are many more valuable tools out there, but implementing these should give relieve your workload and allow you to streamline you social media marketing efforts.

For additional information about social media marketing we are here to help.