I’ve stressed before the importance of sharing visual content on your social media platforms to drive clicks to your website or blog. It is no secret that video dominates the internet, and if you are serious about making an impact on social media or in the blogosphere, you had better get on board and create a branded YouTube channel toot suite.  

Even if having video content makes perfect sense to you, creating video content may be a completely new, possibly intimidating venture. The good news is, if you have a smartphone, you are walking around with a fully functioning movie studio in your pocket on a daily basis.

Sure smartphones have democratized the video making process, but if you’ve ever attempted to capture that concert encore or tried to immortalize your nephew’s birthday party, I am sure you know the resulting videos are not always up to par. Sure your smartphone does the trick when it comes to commemorating events for personal use. But the videos that you create to represent your brand should exhibit a little bit more professionalism.

 Luckily there are plenty of powerful, affordable tools available to turn your home movies into glossy productions.

iMovie for iOS is the a simplified version of the nonlinear editing system Mac users have come to love. Now available for iPhone and iPads, iMovie has always been a more user friendly version of professional editing software like FinalCut Pro. You can easily add titles and transitions that give your videos a professional overhaul. iMovie for iOS keeps the basic functionality of its Mac counterpart, with added features, like the ability to shoot slow motion on your iPhone. Plus a one step sharing process, simply click the share button and upload your video to YouTube or Facebook. The $5.99 price tag is also enticing.

FiLMicPro is another highly recommended app that boasts the ability to transform your iPhone camera “into a broadcast worthy 2K HD video camera.” The app has won numerous awards for its transformative power, and if you are serious about iPhone videography, you’ll shell out the $7.99. FiLMicPro allows the user to adjust exposure, shutter speed, focus, select aspect ratio and utilize various F/X.

Clesh Video Editor is there for all you Android users who are also mobile video enthusiasts. Clesh offers all the basic functions you would expect from a non-linear editing program. The ability to publish directly to Facebook and YouTube make makes sharing your content effortless. Clesh even adds metadata to your video for SEO. Plus if you are a novice editor Clesh offers in-app chat with their support team. Try it for free.

 Video content is the proven most effective way to drive clicks to your website. With a smart phone in your pocket there is no reason you shouldn’t be posting your own polished productions.