The Return of the Gradient

As they say, history repeats itself. The use of gradient color schemes was the hot trend in the 90’s. Lately, we are considered to commit a design crime if we even go near the patterns of WordArt.  However, maybe those designers knew what they were up against. Fast forward a couple decades and It’s the return of the gradient! 

Gradients in 2018

Gradients are used to create bold statements with a blast of bright colors to attract attention. The use of flat colors is out the door as it gets lackluster and repetitive. After all, they are limited in variety. Gradients let designers create something new by blending colors. Creating a color that hasn’t existed before. 

Gradients will no longer just be a trend in the foreground, but rather become a natural element of design appearing in the background too. 

There are two terms we need to identify with the return of the gradient; color transitioning and duotone variations. Many refer to gradients as “color transitioning”, referring to the change in vibrant colors to a softer, flatter appearance. Duotone variations seems more noticeable in designs as it utilizes only two tones. However, you can only concoct a certain amount of designs before those two-tone creations become mimicked proposals. 

Both methods apply to flat elements and work for most designs. Color is one of the main reasons why modern designs tie in with older design features. 

Creating the Perfect Gradient

As you think about your gradient design, let’s reference mother nature. We have all seen the different hues of blue in the sky to create those magical sunrises and sunsets. Those mornings and nights drive a different emotion than your typical cloudy sky kind of day. Think about those feelings when creating your gradient. How do you want your audience to feel when they see your creation?

As with any design, make sure when using gradients, you make it your own. Remember your brand is your identity, so don’t go too crazy. Choose colors that complement each other and properly represent your brand. 

Wondering what gradient works best for your brand? Contact Blue Archer for a professional opinion.