For the first time in Super Bowl history, the game was streamed online, allowing people without cable or television access to view the game.

Advertisers will still want to spend money on online ads for social media websites such as Facebook and Google+ because a lot of people will be going online to post comments about the game and reading what their friends are saying about it. Such habits have become a new form of interaction during the game.

Breaking tradition, some companies have launched their big Super Bowl commercials before the big game, instead of waiting to premier it during the primetime slot. This is a great way to generate a lot of buzz before the countless other advertisements during the game detract from a company's advertisement.

For instance, Honda chose to premier its advertisement a week before the Super Bowl. By posting its commercial on YouTube, the company successfully generated a lot of hype and publicity. By the Friday before Super Bowl Sunday, the commercial had accrued 10 million views and about twenty-eight thousand Facebook "likes"!

Volkswagen is another example of a company that released its Super Bowl ad before the actual game. The YouTube video features dogs barking the Darth Vader theme from Star Wars, and generated 11 million views with 72,000 "likes"!

Super Bowl Apps for smart phones were also a big thing this year. Each team had its own app that was designed to offer real-time stats, and stream video and breaking news to the teams' respective fans. Some companies have also teamed up and made Apps for smart phones and held contests during the actual game.

Social Media can be a very effective marketing tool. At Blue Archer, a Pittsburgh web design company, we also offer internet marketing and SEO services. If you are looking into starting a social media campaign, you might want to get some tactical advice from Blue Archer.