Social media has created an evolution for how we communicate with one another. Relationships are based on how people converse, and with social networking becoming a key factor in communication, this causes shifts not only within personal relationships, but with professional relationships as well.

       Learning the social media language can be a long and daunting process, especially for marketers. Not only must they chase cultural trends, they must provide media that people want to see. The journey to Social Oz may not resemble a pretty yellow brick road, but we promise to get you there! We have ways to alleviate the process.

       First and foremost, learning to plan ahead is imperative. If you are now asking yourself "how do I plan ahead when social media is all about communicating?" you are right where I want you to be. The key is to schedule updates. It's a small, time saving task, that will reward you with energy to spare. Social media scheduling software allows you to create a full list of status updates at one time, and choose what day and time you want the content to post. Here is a list of the top five social media scheduling software tools:

Timely- Allows you to schedule updates for your Twitter account, then publishes accordingly by looking at the last 199 tweets on your account and analyzing the highest impact times for the posts.

Buffer- Available as a mobile app in addition to a browser, buffer allows you to collect "clips" of pictures, videos, links or content, into a buffer, then releases them for you throughout the day.

DoShare- Allows you to control the scheduling of posts on your Google+ account. Works for Google+ profiles as well as Google+ pages, and allows you to share to Google+ communities.

Hootsuite- Hootsuite is a multiple account dashboard. It allows you to manage multiple social networks, track brand mentions, analyze social media traffic, as well as enable scheduling of posts.

Laterbro- If you are still a network minimalist, this software is easy to use and requires minimal interaction. No need to register, you can sign up for Laterbro through your Facebook or Twitter account. You can then schedule recurring Facebook updates or schedule tweets from multiple Twitter account.