Social media has thrown us into a hurricane of updates whether it is Facebook changing its ads or Twitter getting a whole new layout.   Twitter came out with an update that will allow you to accurately measure your social media experience without paying for ads.

The Dashboard

Earlier this month, users were introduced to a major update on their dashboard that will allow them to fully understand their tweets performance.

New Features:

• View how many times each of your tweets have been viewed on Android, iOS, or desktop
• Hour-by-hour impression breakdown for the first day of the tweet
• A running 28-day total of impressions and other engagement stats for all tweets
• Export data for up to 3,200 tweets

You will be able to narrow in on what your most popular tweets are, when they are popular, and what you can do to leverage that content.

You can read more about the new Twitter Dashboard features on Marketing Land.

Insights

In addition to the newest updates, Twitter released insight research to help businesses leverage Twitter for their brands.

What They Discovered:

• Brands that tweet 2-3 times a day may reach an audience size that is equal to 30% of their following
  • Consistency is the most important
  • Content is king, again and again! If it is interesting, people will retweet it and you will maximize your reach
• Twitter users that participated in real-time trending conversations experienced higher engagement and larger reach. 
• Mentioning influencer usernames with large volumes exposed Tweets to more engagement opportunities
• Hashtags, especially high-volume, were a necessary for those building their following and reaching out to other users 

"Twitter Ads can help you amplify your messages and offerings — and we see that the most successful advertisers are those who first establish a strong organic presence on Twitter." --Buster Benson (@buster)

Now you have access to a slew of information regarding your tweets, but what is next? You can see when your tweets are most successful and what content resonates with your audience. Once that is determined, you can tailor it to the people that support you the most (your followers).

If you have a budget, you may want to look into promoting successful Tweets.

Interested in running a social media campaign for your business? Contact a Blue Archer profession or read about what we offer.