Businesses have been utilizing social advertising due to the specific reach of the platforms and low cost. 

Pinterest has recently made some updates to their campaigns as well as reach to more effectively reach their users.

Campaigns & Retargeting

People come to Pinterest ready to plan, buy, and then do something with the inspiring ideas they’re finding—87% of them have made a purchase after finding a product they liked! 
Frank Fumarola

Pinterest added new campaign options to help businesses retarget based on how users interact with the website. Campaigns can be created based on some of those activities.

User Behaviors 

• Clicks
• Comments
• Saves
• Likes
• Closeups

This can all be based on specific pins that link to the business webite. In addition to interaction with your Pinterest, you can also track based on who interacts with your website. 

Clicking on Pins is a pretty good predictor of future behavior. In fact, users who have previously clicked on a Pin are nearly five times more likely to take action on that Pin in the future, according to internal data.
Gavin O'Malley

The Pin Collective

In addition to the new retargeting options, you may have heard of the Pin Collective. This group serves as a link between the platform, businesses, and content creators. 

Content Creators:

• Publishers: Brit + Co, Tastemade, Refinery29 and PureWow
• Production shops: The Mill, McBeard, loop88 and Moment Studio
• Independent creators: A global group of Pinterest tastemakers like Kyla Herbes (home design), Gary Arndt (travel), Amanda Holstein (advice for Millennials), Peter Lombardi (photography and design) and Sarah Barnes (food)

This feature is reserved for larger advertisers that need paid content creators. For everyone else, we are happy to help!