When building your digital brand, treat the process like home construction. Start with a rock-solid foundation, then put up the framework, before you know it you will be putting on the final touches. 

It happens all the time, a big company tries to engage on social media, and while that is a great thing in theory, it often results in a serious blunder. It will happen again, but luckily you can learn from other's past mistakes. 

Sometimes you need to design a capitviating image on the fly. Not all internet marketers are fortunate enough to have an in-house designer to turn to, but with right tools and a little inspiration you can design your own riviting, branded images. 

Schedule some time away from the office to attend these fun, innovate Social Media events coming up in the Spring of 2015. Network, learn, strategize, have fun.

It is a busy time of year, for you and your website. Learn what you can do to optimize your website for the holiday season and beyond.