Word of mouth is almost just as important of a tool for a marketer as is a social media platform. One thing that people do trust is what other people have to say about a brand. And one thing that never fails to excite people is a special offer. When a business creates a special offer, they are stimulating their customer base. Customers are incentivized to take advantage of the good deal, and to do so quickly, for special offers are usually for a limited time.

Data analysis is a very technical process. First we start out with a question, and we search for a way to answer that question by gathering data. We then observe that data and analyze whether or not we have found our answer. We always hope to find the answer, but often times with research; the answers are not always there… so we start again! Data research is an endless cycle, but when we finally do get to that ‘ah ha!’ moment, we rejoice

What a beautiful week we have had in Pittsburgh! Now to look forward to a nice and relaxing weekend, but in case you weren't keeping up with the tech news this week, here is a brief re-cap of some of the major happenings. New microwave technology can now tell people how many calories are in the meal they are about to consume.

Our world has never been more unpredictable.  Networked media has created a labyrinth that has users scrambling to find the right path, a path to the golden egg of social media. 

 Content strategy has much more to it than just words on a page.  It entails planning, creation, delivery and governance.  Ensuring that your content is useful and usable, well structured, and easily found is essential for the user's overall experience with your webpage.