Within the past couple of years, the use of Instagram among companies has increased dramatically.  It has become an ideal opportunity for brands to reach out to their target audience.

Social media activity is pretty easy to participate in.  By mixing in a few posts here, a few retweets there, a splash of likes and a dash of hashtags, boom, you've got yourself a cocktail for a typical social media reputation.

Nothing like a spring thunderstorm to end the week!  As Pittsburgh's Three Rivers Arts Festival comes to an end this weekend, FIFA is populating among happy hour hubs, and Father's Day is right around the corner, your Blue Archer confidants are here to fill you in on what you might have missed this week. 

On April 14, 2013, Dove initiated a conversation on the definition of beauty.  When the video,"Dove Real Beauty Sketches" was launched, it created a global movement of how women view themselves. 

What an exciting day for Pittsburgh as the summer kicks off with the first day of the Three River's Arts festival! The festival has been the topic of conversation among the Blue Archer staff all week, and we are all saying, to ourselves of course, TGIF! Another reason we love Friday's is because we get to recap on the happenings of the week.