On April 14, 2013, Dove initiated a conversation on the definition of beauty.  When the video,"Dove Real Beauty Sketches" was launched, it created a global movement of how women view themselves.  Poignant and uplifting, the video has received to date, over 163 million views.  It also holds the record for most shared video ad of all time.  

      The campaign started out with a very specific goal in mind.  Dove wanted to generate more sales while reducing their carbon footprint, ultimately making a positive social impact.  By researching into their biggest consumer group- women-  the campaign began with a major global report on The Real Truth About Beauty.  The research revealed a very important factor: Women are their own worse critic. Only 4% of women globally consider themselves beautiful.  The findings were compiled to create an astonishing social experiment, that shed light on this innate truth, by creating a short documentary. 

      The campaign's purpose shaped itself around the idea that beauty is the ultimate motive for self confidence.  Dove hired an FBI sketch artist who produced two portraits of women without actually seeing their faces.  One portrait was described by the subject, who notoriously mentioned flaws, the second was described by an acquaintance, who highlighted special features.  When the subjected viewed the final products, side by side, they were moved.  This movement spread across 25 languages, and 46 Dove YouTube channels.  

      The ad made an astonishing 4.6 billion media impressions and won #1 on the Cannes YouTube Ads Leaderboard and won Titanium Grand Prix at 2013 Cannes Lions International Festival of Creativity.   By celebrating beauty and it's diversity, Dove has raised the self-esteem of women around the world. 

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