Google has taken a giant step in the right direction for business owners and marketing consultants who work with businesses. If you are familiar Google Local Business page, you know what a nuisance it was to wait receive your verification code via post card in the mail. 

In our last blog post, we were introduced to Twitter Cards. Now that we have gone over the essentials, here is a guide on how to get started with them. 

For those of you who have yet to discover Twitter Cards, Part I of this blog will go over everything you need to know about them.  Twitter Cards are especially useful for brands and ecommerce businesses who are looking to fill their tweet content with optimum value for their followers. The cards have tremendous potential for marketers and developers who are aiming to stand out in Twitter.

Many businesses have experienced a decrease in their social reach on Facebook within the past six months, and this is due to Facebook’s new algorithm for news feed. In an effort to avoid overwhelming individuals with Facebook News Feed content that they believe people might skip anyways, Facebook introduced the News Feed Algorithm to deliver the right content to the right people. (This is why organic reach has declined so much for businesses within the past six months.)

Competitor advantage is the most highly valued trait in a brand as well as the hardest won. To distinguish oneself from another entity is an inherent trait that all of humanity has, and when it comes to branding, not only must it tell apart from other brands, it must stand out. A logo is a symbol that identifies. A business identity is the key ingredient to gain competitor advantage; people see the symbol of a business before anything else.