Machine learning will have the most impact on marketing in the upcoming years. This increase in intelligence will not only cut out the middle man but adapt to consumer’s preferences. This may be ironic, but this advancement will make marketing more “Human” …

What to Expect

Along with AI, new technology will be the basis for brand-customer communication. Although this may seem the opposite of personal, AI and machine learning will be the new personalization.

AI allows for machines to store data about everyone which will cause singular design in orders and marketing campaigns. Consumers will value the chance to be recognize by campaigns aiming specifically towards their needs.  Rather than feeling as part of a mass product campaign in a segmented market. This form of marketing will thoroughly explain why the consumer needs to purchase the product and how it will benefit their daily life. 

Think about automated chat boxes, for example, on tech support sites or even Siri. These interfaces require advanced forms of AI to decode the question and form an answer. Most of the newer technologies predicted to take over the marketing world have forms of AI in their intelligence. 

NLP

Natural Language Procession (NLP) allows for personalization to take effect. Computers can store large sums of data which means multiple language formats. With this personalization, AI can translate, interpret, and repeat multiple languages to ensure each consumer demand is met to full standard. 

This feature enhances existing marketing efforts. 

What’s next?

Computers are smart. With their ability to store and analyze data, they can also predict outcomes. The next way for AI to wow the world is to make predictions on sale trends and consumer behavior. 

If tech masters can normalize this as a regular objective for AI, this can change the game of business. Think about stocks, sales, and even politics.

AI is limitless when it comes to learning and analyzing. 

If your website is not up-to-date with market standards, Blue Archer can assit you.