Google’s beloved SEO option of local search ads are improved! This prestige company is taking steps to advance rankings for business who rely on this segment. This feature benefits all business who may not have a high ranking, but are in fact near to the user. Check out how Google found a better way to market local businesses. 

What are Google’s local search ads? 

When consumers use the local search function, they are requesting results in proximity to their location. Therefore, this function allows local businesses to be advertised based on location rather than ranking. This function also provides information upfront on the search such as phone number, address, and hours of operation. 

Local search ads place results based on: 

• Business location
• Quality of reviews
• Business hours

With other functions of Google advertising, your business would typically worry about the quality score, click-through-rate, and your landing page.

Local searches will appear right above the texts ads and will display a “green checkmark” to guarantee the place is Google certified and you can trust them.

This function also allows you to see results on the map function of google so it makes it easier to see distance, instant directions, and travel time.  

How to create a local search ad

Before you can utilize the local search function, you have to see if you're eligible based on the city your business resides in. Google limits their use to specific locations, usually large metropolitan cities.

Some include:

• Pittsburgh
• Cincinnati
• Sacramento
• Boston
• Las Vegas 

Google provides a list of companies who should take advantage of their services based on reputation. They include electricians, plumbers, lawn care, and those who provide hands-on service. 

Steps to make a local search ad:

1. Set up a Google My Business account and fill out the information needed to explain your business.
   • After this, Google will send you mail to ensure this is the location of your physical business.
2. Link to a Google Ads account
   • You can either link to an existing account or a new one
3. Link your Google My Business profile with your Google Ads account and add any additional information. 

Advantages

There are many advantages to using Google local search ads. Your business will not only receive more calls but trust from customers who see you’re willing to display your information upfront on the landing page. 

This tool also allows you to provide more information to your consumers without them having to search for it. 

Lastly, this application of marketing will showcase your best reviews to prospective customers which will shorten the sales cycle while utilizing eWOM. 

If your business wants to strengthen your landing page, contact Blue Archer for a consultation.