You may have tried out Facebook, LinkedIn, or Twitter ads, but you may be missing out by ignoring the highly visual advertising opportunities on Instagram. 

Why Advertise On Instagram?

Social media reach has become crucial, especially in an age where people name their babies after Instagram filters. Needless to say, it is no longer optional.

So, why advertise when you can use it for free? Advertising can significantly increase your exposure. 

Why Do I need Facebook?

In April 2012 Facebook made the decision to purchase Instagram for a billion dollars. 

Since both platforms are merged, all advertising can either be done from ad manager or PowerEditor. 

The Set-up

You know who you want to reach, and you need Instagram to do it, but where exactly do you even start? 

Adding Your Instagram Account

Add your existing Instagram account to your business page by completing the following steps. 

1. Go to your Facebook Page
2. Click 'Settings'
3. Click 'Instagram Ads'
4. Click 'Add an Account'.
5. Enter your Instagram account's INFORMATION

Creating Your Ad

After syncing your account, you can then move on to creating an Instagram ad. This will be similar to standard Facebook ads in the sense that the ad will be created in different levels consisting of campaign, ad set, and ad. 

1. At the start of all campaigns, you must first select your objective
   • Clicks to Website
   • Website Conversions
   • App Installs
   • Video
2. You will then name your campaign
3. Afterwards, you will set your targeting and budget options for your ad set shown below
   
   
4. After the targeting and budget details have been completed, you will move into creating the actual ad by selecting your Instagram account
5. You will be prompted to customize the ad with text and imagery
    

Getting Started

Advertising with Instagram can be beneficial regardless of business size.

If you do not have the time to build a campaign, we are always happy to help.