There is a complex stigma around design and tech, especially the challenge of distilling complicated technology into easy terms for all audiences. Have cartoons inspired your creativity? Do visual designs employ new dreams and aspirations? These factors are incorporated into your brand and form your audience’s emotions. 

What is a brand?

A brand is not just a logo. It’s more than the perfect font, shapes, and colors. A brand is a way you make people feel. 

Think about your favorite brands:

• Nike = Empowerment
• Ikea = inspiration
• Comcast = frustration

We associate feelings to certain brands often. 

Building a brand

In the world of tech, things work so fast. Be genuine to yourself and your business by understanding that things take time

Your brand should give people permission to be creative, make mistakes, and be uncommon. It is important to take the risk. Believe in the brand.

Your designers are the people who will help grow your business. Place trust in them and provide them with useful words of encouragement. By placing fear in your designers, you’re creating multiple negative emotions which can inflict the process of creativity. 

Think about a blank document and the pressure that comes with it knowing you must write something amazing. This isn’t the case for branding. Brands can be as simple as one sentence.

Rebranding

Rebranding is establishing a new opinion. Especially a point of view. Brands grow and develop new values and personalities.

This can happen by bringing in outside sources to perfect your new voice. It’s easy to acknowledge that a change needs to be made, but making that change happen is the tricky part.

Allow outsiders to help you make decisions based on what people want to see as well as sticking true to your brand. 

You can do this through surveys and experiments…

Take two different designs and see how people react to your new image. How are they feeling at this moment? What does this specific image tell you about the brand? Do they like the atmosphere? You can learn many things by experimenting with visuals. 

At Blue Archer, we want to know why and when you decided to rebrand.