Manufacturers face a unique problem when it comes to a broad range of people to target both with digital marketing and their website. We need to precise with our message or else it will be lost in the mix of everything else on the web. 

How can you be precise with such a diverse client base, though?

As a manufacturer, not only do you need a website, but you want it to speak to the right audience. What will you do to make your website different from the salon down the road?

How do you make a manufacturing website that says what you specialize in without actually saying anything?