You may have tried out Facebook, LinkedIn, or Twitter ads, but you may be missing out by ignoring the highly visual advertising opportunities on Instagram.

Social media is becoming more of a requirement than an optional outlet for communication, this may especially be true for an industry such as healthcare. Reaching patients and forming solid relationships will not only benefit the industry, but the individual in need. 

Some call it the 'Dislike' button while others call it the 'Empathy' button, either way it has been in demand on Facebook for quite some time. Now that we have word of its release, what can business owners and marketers do to make the most of it?

In early September the tool introduced a variety of changes and updates that will make our lives easier (or trickier if something is not where you remembered it). 

How can your business effectively use LinkedIn? The unpaid way would to be as active as possible, optimize your profile, and participate in LinkedIn groups. 

You can also greatly benefit from advertising in addition to organically engaging on LinkedIn.

This brings us to LinkedIn's newest campaign management tool.