Twitter just released a way to promote during live events which could seriously improve social media advertising on the platform.

The information collected on Twitter in real-time is so abundant and necessary that even Nielsen uses it to rate TV shows. 

Professionals in the digital marketing world came together to share ideas and network on June, 30th 2015 for Social Media Day. While it is not quite a national holiday (yet), our city was happy to participate after working hours.  

You may have noticed a new button as you were catching up on Twitter today titled "Collections".

Though still in beta, Twitter released two new features to merge the social and online shopping experience. 

Insta-spammers are among us. They are taking short cuts to increase their vanity metrics. They are hiring  bots  and downloading apps to comment and like images with a certain hashtag. Paradoxically, they are paying for automated ROBOTS to project the image of building HUMAN connections. They are ruining social media.

Pinterest recently announced a new partnership that will make our lives a bit easier. Like Facebook and Twitter, Pinterest is granting API access to companies offering social media management platforms with their program called Marketing Developer Partners.