Many businesses have experienced a decrease in their social reach on Facebook within the past six months, and this is due to Facebook’s new algorithm for news feed. In an effort to avoid overwhelming individuals with Facebook News Feed content that they believe people might skip anyways, Facebook introduced the News Feed Algorithm to deliver the right content to the right people. (This is why organic reach has declined so much for businesses within the past six months.)

Social media has thrown us into a hurricane of updates whether it is Facebook changing its ads or Twitter getting a whole new layout. Twitter came out with an update that will allow you to accurately measure your social media experience without paying for ads. Earlier this month, users were introduced to a major update on their dashboard that will allow them to fully understand their tweets performance.

We fell in love with Twitter chats here at Blue Archer not too long ago. It connected us with influencers in the industry, allowed us to share our views, and learn from others. We want to take it a step further than just participating and go over the basics of hosting your very own Twitter Chat. So, why host a chat?

Word of mouth is almost just as important of a tool for a marketer as is a social media platform. One thing that people do trust is what other people have to say about a brand. And one thing that never fails to excite people is a special offer. When a business creates a special offer, they are stimulating their customer base. Customers are incentivized to take advantage of the good deal, and to do so quickly, for special offers are usually for a limited time.

Our world has never been more unpredictable.  Networked media has created a labyrinth that has users scrambling to find the right path, a path to the golden egg of social media.