When it comes to advertising, we mainly think about print and online platforms. What about airplanes? With businesses sending employees throughout the world, thousands of miles a day, they are bound to ponder the pocket of the seat right in front of them…Now that’s a lot of eyes. 

Machine learning will have the most impact on marketing in the upcoming years. This increase in intelligence will not only cut out the middle man but adapt to consumer’s preferences. This may be ironic, but this advancement will make marketing more “Human” …

Wondering why you receive massive amounts of emails from certain brands asking you to re-opt in to adjust personal preferences? The GDPR (General Data Protection Regulation) is the European Union’s new privacy law, which went into effect May 2018. It’s all about consent, and here’s why. 

Hyper-local may be a word you are beginning to hear more of if you work in the industry. For those who do not subscribe to 'Marketing Jargon Daily' you may be a little baffled as to how those two words ever came together. 

The lines are blurring between different styles of marketing, and even if you are not a User Experience (UX) Specialist, you will need to equip yourself with some of the basics to bring your campaign to the next level. 

We have previously discussed why marketers should know the basics of coding, now it is time to dive into UX.