In a world dominated by interconnection via technological gadgets designed for our fingertips, time has never been so precious.

In year's past, companies that had a "digital" marketing strategy were trailblazers. They were exploring new methods of marketing that might someday become standards, albeit supplemental ones. But in today's era of fragmented television markets and the bankruptcy and splintering of print advertising outlets, the internet has become something more than a supplemental marketing resource for many firms: it has become the best method of generating sales.

Most cities are known for tall buildings and flashy ads on busy streets; there's almost limitless opportunity to utilize creative advertisement space.  For businesses looking for customers, that can be extremely appealing. But that all comes with a price tag - a big one, at that. Furthermore, the big investment for traditional advertising and marketing may not even be yielding a positive ROI.