Blue Archer Blog

In Part 1, we discussed how to acquire detailed testimonials. For Part 2, this article will focus on how to incorporate reviews on various pages of your website within the content and asking permission. Admiring the best approach, which is contextual testimonials, compared to a long and drawn-out list. 

Testimonials ensure trust, enthusiasm, and are the best passive sales pitches. Customers naturally trust each other more than normal creative marketing. For part 1 we are discussing how to acquire the most dependable testimonials.

Alexa and Siri are common household names in 2021. Smart speakers and virtual assistants are changing the way we live and the way we search for information online.  Natural-sounding keywords, compared to robotic, will continue to experience a major boost in search volume as the use of voice search grows. It only makes sense for businesses to leverage this technology in 2021.

It is no secret that users prefer video over text. Video is everywhere, from YouTube to social media apps, users are very familiar with the visual landscape. Which makes it extremely important to get it right when making a video an integral part of your design. Here are 5 ways to implement videos as an asset to your website. 

Instagram Stories offer a saving grace when it comes to social media advertising. Stories are way more interactive and eye-catching than regular designs. However, the algorithm is constantly changing and your brand needs to adjust not only with backend aspects but intention as well. 

Let's take a look at 10 ways your brand can intensify Instagram stories to stay relevant and grow engagement.