Blue Archer Blog

I recently discovered a new Google Tool: Browser Size. This tool helps you understand how your website appears to different users, using different browsers. This is especially relevant to web design, but it also makes you think about the marketing goals of your website.  What do you want visitors to do when they come to your site? Are they seeing that option immediately or do they need to scroll to find that information presented on the page?

It's no secret that the internet marketing scene has witnessed an influx of new methods and tools in the past calendar year. Internet marketers will gladly tell you that "Content is King," and that blogging or Tweeting are essential efforts for businesses who want to strengthen their online presence. Often lost in the discussion is perhaps the marketing world's oldest utility: the press release. 

Continuing on with the explanation of Blue Archer's "ECCO" marketing concept, today is brought to us by the letter "C," for credibility.  After you've successfully exposed your website, the website needs to perform. First and foremost, it must provide credibility. If your website isn't living up to the expectations of the user, one of your competitors' sites will.  Credibility starts with design. 

The first phase in Blue Archer's strategic marketing approach: ECCO.   Logically, before your website can become effective, your market must be exposed to it. Every website strategy must include exposure strategies. How will you drive traffic to your website?

At Blue Archer, we leverage a strategic marketing concept we created called "ECCO." It's something that we try to impress upon all of our clients as well. It's a simple, straightforward concept that we utilize as a high-level litmus test to ensure that everything we do is strategically conceived.  ECCO stands for Exposure, Credibility, Conversion, and Ongoing Care.