Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Redesign: Making an Unforgettable Logo
Your logo is the face of your brand. There have been many discussions on how to pick, design, and implement your logo into the diverse world of marketing. Let’s focus on the visual stimuli that your logo draws and the qualities of a great logo that no one talks about.
Ending the Illusion of Completeness
From apps to web pages, everybody scrolls through feeds. With certain designs, a user can scroll to what they believe is the end of the page, offering a reward of completeness. It’s your goal to diminish this feeling so none of your content is missed and to keep your users searching for more.
How to Avoid a High Bounce Rate
With nearly everything being online, the competition for content exposure is in high demand. Many digital marketers are facing this problem. Usually, it’s because the website isn’t doing what it is supposed to. Here’s why and how to fix it.
The Future of Real-Time Communication: Chatbots
Chatbots able a company to scale more and more customers to enhance SEO and detail segments. Although they lack the feature to personalize every message, they are up to speed when it comes to supporting services due to emerging technologies.
Tool highlight: TruePush
This tool will bring you new marketing tactics that will leave you thankful to leave the old ones behind in 2018. Feature high volume notifications for web & mobile, deep analytics, and easy-to-use dashboard.