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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

SEO News: Google My Business Adds Products Feature

Google My Business Products Listing

One of Google’s greatest gifts to man (other than the search engine itself) has been Google My Business. For years, this free tool has helped businesses of all sizes showcase their companies on the search engine and Google Maps. Previously, fields have been limited to basic information, but according to reports from some Google Business users, the platform is beta testing a new feature that will allow companies to add individual products to their listing...

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Tool Highlight: Trello

Tool Highlight: Trello

This new project management, marketing preparation, and idea forming platform is exactly what your business needs! Forget the mass amounts of emails flooding your inbox with loads of details and tasks. Trello can be used by your whole team to stay organized and beat deadlines. 

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Infinite vs. Parallax Scrolling

Infinite vs. Parallax Scrolling

Parallax and Infinite scrolling are two effects for your website that have been around for years and are adhering to new developments. These tools eliminate the need for pagination. However, these scrolling techniques aren’t for everyone, and here’s why…

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What Is An SSL Certificate?

What is an ssl certificate

In a world where cybercrime is at the forefront of many conversations, it’s no wonder that greater measures are being taken to keep your information safe and secure. Fortunately, it is easier than ever to recognize whether the information you’re giving a website is at risk of being intercepted by an uninvited third party ...

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Designer’s Perspective: Are you a Taoist?

Designer’s Perspective: Are you a Taoist?

Over the years, Web and UX designers have become knowledgeable of the ancient eastern philosopher’s conclusions by studying data around good design and good living. 

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