Blue Archer Blog

Mobile web is the hot trend right now and if you’re not on board, your business is suffering.  Designers should dedicate time to understanding users of the mobile web and how to win them over. However, the wrong way to do it is through dark patterns regarding color and deceits. 

We all have struggled with providing detailed content with no acknowledgment. How do we go from thinking we are doing everything right to seeing an increase in readers? These 6 tips will optimize your platform and help it to perform better than ever before. 

Google Chrome has recently celebrated its 10th anniversary which means a redesign! Google is always adding improvements to their site, but this time we can see big changes.   

Improving your basic design elements for the modern web can boost sales and site performance. By adding persuasive design, you can enhance conversion rates by implementing click triggers and point-click. This design technique will especially benefit your e-commerce sites. 

This term is a loose metaphor for an expression we all know as “conversion rate”. In the best circumstances, funnels let everything pass through or in other words result in a 100% conversion rate. This action correlates with user engagement in ways that can be alternated to improve the return of users and define the consumer's loyalty to a site/product. Don’t let users enter your platform without giving up even the slightest bit of information.