Blue Archer Blog

Social media is becoming the number one marketing platform for businesses all over the world. It’s the easiest way to reach people of all markets and to find ways to integrate into new markets. Without proper verification from Instagram or having a decent following, your business may not look reputable to many Instagram users. Building your followers will aid in user engagement and new user interaction. 

Google’s beloved SEO option of local search ads are improved! This prestige company is taking steps to advance rankings for business who rely on this segment. This feature benefits all business who may not have a high ranking, but are in fact near to the user. Check out how Google found a better way to market local businesses. 

Mobile web is the hot trend right now and if you’re not on board, your business is suffering.  Designers should dedicate time to understanding users of the mobile web and how to win them over. However, the wrong way to do it is through dark patterns regarding color and deceits. 

We all have struggled with providing detailed content with no acknowledgment. How do we go from thinking we are doing everything right to seeing an increase in readers? These 6 tips will optimize your platform and help it to perform better than ever before. 

Google Chrome has recently celebrated its 10th anniversary which means a redesign! Google is always adding improvements to their site, but this time we can see big changes.