Blue Archer Blog

The Swedish powerhouse company, Ikea, is a major brand in all parts of the world. They adjust their general products and selling points to fit to the market/country they’re in. Any business, big or small, can utilize Ikea's strategy and knowledge when it comes to diversifying your brand to fit additional markets. 

In any marketing sector of a business, the awkward topic of redesigning your site may pop up in conversation. The worries entail deciding whether it’s time for a redesign or if your business needs one at all. Maybe you’re not getting enough leads, maybe it’s outdated and doesn’t match your branding, or maybe it’s generating leads, but not the right leads and not quickly enough. Let’s start with a checklist. 

We're going back to the basics by understanding the difference between wireframes and UI kits. These two tools sound complicated but are simple terms that can amplify your tech outreach and make content decoding meeker. The basics of a user interface can define design workflow and improve mobile applications. 

An email design systems provides consistency for your users. Designers working with different templates makes it harder for your audience to associate your brand to the email. Using a system ensures every Designer uses the same components, colors, font styles and layout, ensuring consistency and professional looking emails.

Your brand, your story. Without establishing a timeline of events or verbal expressions of how far you and your business have come, are you truly worthy of competing? Stories add meaning and substance as to why your brand is here. Don’t let assumptions undermine your offerings, but adequately engage with your audience and tell your own truth.