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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

The 4 Benefits to Responsive Web Design

Responsive Web Design

Almost every web developer these days pushes a responsive web design for their clients. Instead of doubling cost and outsourcing, having one responsive design arrange to different platforms and various screens can aid in suitable user experience. Rather than pushing people away.

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Everything You Need to Know about GDPR

Everything You Need to Know about GDPR

Wondering why you receive massive amounts of emails from certain brands asking you to re-opt in to adjust personal preferences? The GDPR (General Data Protection Regulation) is the European Union’s new privacy law, which went into effect May 2018. It’s all about consent, and here’s why. 

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The Shift from Immersive Technology to Internal Opportunity

The Shift from Immersive Technology to Internal Opportunity

Technology has reached a tipping point through virtual reality, by always outsourcing to the digital world. Designers are shifting their focus from niche markets to large industrial strategies for enduring opportunity. Facilitating the release of digital potential in the back bone, or back offices of a business. 

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The 3 Secrets to Strategic Content Distribution Planning

The 3 Secrets to Strategic Content Distribution Planning

Creating and distributing content sounds simple, and it can be. The difficult task comes when finding an audience to view the content. Strategically planning the distribution process can strengthen market viewership. 

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Google’s Rebrand for Simplification: Goodbye AdWords

Google’s Rebrand for Simplification: Goodbye AdWords

As part of an inclusive effort to streamline its offerings, Google’s star advertising products are getting new names. Reorganizing to better reflect their current capabilities, AdWords and DoubleClick brands will soon disappear and be placed where the company sees growth.

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