Blue Archer Blog

The new and improved Hartman Eye group (formerly Hartman Ophthalmic Associates) website is live - complete with a totally new brand! Learn more about this exciting website launch. 

Our Blue Archer team recently launched a new website for local law firm, Long & Long, LLC. Our project team included a project manager, marketing consultant, developer, designer, and content writer. Learn more about this exciting project. 

American Disabilities Act (ADA) compliance for your website consists of three levels that meet a list of requirements outlined in WCAG 2.0. 

Inserting text is usually a given when creating a brochure or an ad.  You have a picture in your mind of how it will look but it can be frustrating to have your end product match your vision.

To display an image in black and white will require the entire image to be displayed as such.  The benefit of using black and white allows you to introduce color to specific areas of an image, which makes catches your eye and allows those specific areas stand out.

This is a concept that is used by many industries, such as makeup companies, hair companies, etc.  They use the images to draw the consumer’s focus to the specific product, or product results, rather than the whole picture itself.