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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

How to Incorporate Facebook Messenger Ads Into Your Campaign

How to Incorporate Facebook Messenger Ads Into Your Campaign

Allowing your audience to engage with you via messenger can increase your quality of customer service. Facebook recently incorporated messenger advertising into their ad choice which can change the way you approach your campaign. 

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Long-time Client, Sisterson & Company, Launches Website Redesign

CPA homepage design

Blue Archer has been working with Sisterson for 10 years. When approached to do a site redesign, we were super excited to tackle the challenge. They were after a modern design, with a classic and established feel. 

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How Are Marketers Using Advanced Analytics?

How Are Marketers Using Advanced Analytics?

Big data is finding its way into all parts of the business with 'advanced analytics' being a term you may begin seeing. 

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Why You Should be Using Custom Google Analytics Dashboards

Why You Should be Using Custom Google Analytics Dashboards

Google Analytics is a powerful data tool that gives insight into who visits your website. dashboards give a compiled view of content items.

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New Project Launch: Modern Website Redesign for Medpipe

Modern Website Redesign for Medpipe

Medpipe was founded in 1996 and is a provider of medical gas equipment and services in Pittsburgh, PA and Columbus, OH. As a previous client of ours, Medpipe returned to Blue Archer looking for a site redesign. The client was hoping to have a more modern looking site that gives an accurate representation of Medpipe’s product and service offerings and also convey that the company is knowledgeable, trustworthy and capable. 

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