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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

What To Know About Pinterest's New Ad Options

What To Know About Pinterest's New Ad Options

Businesses have been utilizing social advertising due to the specific reach of the platforms and low cost. 

Pinterest has recently made some updates to their campaigns as well as reach to more effectively reach their users.

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The Quick And Dirty Guide To Google Analytics

The Quick and Dirty Guide to Google Analytics

Google Analytics is a powerful tracking option to monitor website traffic. We equip all of our websites with Google Analytics to help our clients gain better insight into their site-users. 

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LinkedIn's New Tracking Metrics

LinkedIn's New Tracking Metrics

LinkedIn's newest ad metrics will benefit your business whether you're considering advertising on LinkedIn or currently running ads. 

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Taking Advantage of Facebook Live for Your Business

Taking Advantage of Facebook Live for Your Business

If you are not camera shy, Facebook live may be an appropriate tool for your business. 

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What Should You Know About Google's AMP?

What Should You Know About Google's AMP?

Earlier this year, Google attempted to remedy issues with mobile reading by rolling out Accelerated Mobile Pages (AMP) for news sites. Now that AMP has been made available for more areas of the web, we need to ask how this will impact future mobile and responsive sites. 

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