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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

What are Facebook's Newest Targeting Options?

What are Facebook's Newest Targeting Options?

Brands and marketers find themselves focusing more on paid social with some of Facebook's more recent algorithm changes.

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How to Work With Facebook's New Algorithm Update

How to Work With Facebook's New Algorithm Update

Facebook publishers may have been shocked to discover the most recent algorithm update that focuses the newsfeed primarily on friends and family. 

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Social Ads: Using Video To Get Their Attention

Social Ads: Using Video To Get Their AttentionSocial Ads: Using Video To Get Their Attention

Video has been a growing part of many content strategies which makes it even more important when it comes to paid social. 

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What's Up With Facebook's 360-Degree Photos?

Facebook 360-Degree Photos

If you see a compass icon in your newsfeed, you may be looking at one of Facebook's newest features. How do 360-degree photos work, and how can you take advantage?

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What Can Marketing Automation Do For Your Content Efforts?

What Can Marketing Automation Do For Your Content Efforts?

Most businesses trying to build a digital presence are well aware of the express that content is king. After dedicating time to creating sharable resources, what is the next step?

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