Blue Archer Blog

Each year trends and data are analyzed to predict what we should focus on in the coming new year. In this instance, we will cover trends in web design and marketing that will impact the healthcare industry. 

Whether you are a senior community or a large hospital, you may benefit from keeping up-to-date on digital expectations. 

Social media is becoming more of a requirement than an optional outlet for communication, this may especially be true for an industry such as healthcare. Reaching patients and forming solid relationships will not only benefit the industry, but the individual in need. 

Email marketing is a form of inbound which can describe anything from social media to SEO. Ultimately, it is a useful medium for content marketing. More importantly, it is a crucial tool for manufacturers. 

Search engine optimization has been on the minds every developer (and business owner) for quite some time now. We optimized our meta data and live and die by the mantra that 'content is king'. 

Manufacturers face a unique problem when it comes to a broad range of people to target both with digital marketing and their website. We need to precise with our message or else it will be lost in the mix of everything else on the web. 

How can you be precise with such a diverse client base, though?