Blue Archer Blog

The lines are blurring between different styles of marketing, and even if you are not a User Experience (UX) Specialist, you will need to equip yourself with some of the basics to bring your campaign to the next level. 

We have previously discussed why marketers should know the basics of coding, now it is time to dive into UX. 

This week's review takes a look at what the government needs from tech companies, China's current suspension on its tech regulations for banks, and what the future looks like for the ad tech industry.  

People were waiting anxiously for Apple to release its number of pre-ordered iWatches. Some are estimating between 957,000 and 2 million. Step back for one minute to think about this. Those orders were made before it even hit shelves. 

Wearables have been gaining popularity over the years, whether it is the FitBit or an iWacth.

This week's review looks at the court case on patents in the tech industry, Silicon Valley leaders signing a joint statement against discrimination in business, and the shift in tech property. 

Ah Google +, the SEO love child of social media. I would like to say it is the fall of a great Roman empire, but it is really anything but that.

Most people did not use Google + and businesses attempted to reap the slight SEO benefits of signing up for it.