Blue Archer Blog

2015 is the year of video for brands. Facebook prioritizes video more on their algorithm, new platforms are rising up, and our old favorites are getting new options.

Find out what you can do to make the most of video this year. 

This week's review looks at the strength the tech. industry has accumulated within the past ten years.  Research and data is available for solving the gender divide; metropolitan areas are affected significantly by evolving technology; 2014 was the strongest year in ten years for IPOs. 

On April 21st, Google is going to pull a move that has recently been nicknamed the "mobilegeddon." Mobile-friendliness will now impact rank which can affect your website if you are behind on the times. 

This week's review discusses Etsy's filing for an IPO and how this will affect future growth, a Calfornia non-profit lends itself to improve internet connections at Ebola treatment centers, and the stand off between the FCC and the EU on differing grounds for net neutrality. 

So, times are changing, what can we expect next? As digital marketing merges with traditional marketing there is one skill we may all soon need to know. Coding. Not extensively, no one will ask you to design their newest app (maybe), but basic HTML, CSS, and JavaScript may soon be beneficial.