Blue Archer Blog

If you follow our Twitter handle, @BlueArcherPGH, you may already know that we have been attending the Social Media Success Summit 2014 by Social Media Examiner. It is an online conference that spans the course of 4 weeks with over 45 industry speakers. 

Check out this week's Technology Review to see the latest trends.

Feeling Overwhelmed?  Your first urge may be to tackle every single item on your list and not stop until you have completed your tasks. We all try it, but how often do we actually complete an entire list in one sitting?​ By taking an active break, we can increase our efficiency, decrease the overall time spent completing tasks, and improve the quality of our work.

One of the most interesting and creative aspects of marketing is analyzing the psychology of the correlation between color and persuasion.

Kantar is  pairing with Twitter to soon launch Twitter TV Ratings in Europe much like Nielsen has done in the United States.