Blue Archer Blog

We fell in love with Twitter chats here at Blue Archer not too long ago. It connected us with influencers in the industry, allowed us to share our views, and learn from others. We want to take it a step further than just participating and go over the basics of hosting your very own Twitter Chat. So, why host a chat?

Happy Friday! It’s bright and sunny over in Highland Park this morning, and there are many exciting things happening in the tech. world this week. We will look into Amazon product reviews, Google’s new science project, Volkswagen’s new clean engine lineup, a preview of Apple’s new software, and to top it off, an analysis of the technology bubble. How is all this innovation going to lead us in the future? Are we in a bubble mania similar to the one in the late 90’s?

Word of mouth is almost just as important of a tool for a marketer as is a social media platform. One thing that people do trust is what other people have to say about a brand. And one thing that never fails to excite people is a special offer. When a business creates a special offer, they are stimulating their customer base. Customers are incentivized to take advantage of the good deal, and to do so quickly, for special offers are usually for a limited time.

You may remember writing dozens of press releases in college to prepare yourself for your future work load -- only to find out that most of the marketing you do now is digital. So where does the press release fall in the age of digital advertising? Press releases are still crucial. They are direct marketing and involve free advertising if your topic is interesting or important enough. This keeps the media updated on what you are doing which in turn lets the community in on what is going on.

Data analysis is a very technical process. First we start out with a question, and we search for a way to answer that question by gathering data. We then observe that data and analyze whether or not we have found our answer. We always hope to find the answer, but often times with research; the answers are not always there… so we start again! Data research is an endless cycle, but when we finally do get to that ‘ah ha!’ moment, we rejoice