Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
7/11/14 Week Recap: Minutes You Might Have Missed
What a beautiful week we have had in Pittsburgh! Now to look forward to a nice and relaxing weekend, but in case you weren't keeping up with the tech news this week, here is a brief re-cap of some of the major happenings. New microwave technology can now tell people how many calories are in the meal they are about to consume.
8/1/2014 Week Recap: Minutes You Might Have Missed
Whatever worries and anxieties that have been burdening you at work this week, today is the day that you push those aside, take a breather, and say to yourself: it’s finally Friday; the week is over; what’s done is done, and whatever will be, will be. So relax… and tak...
A Modern Twist on Marketing
Our world has never been more unpredictable. Networked media has created a labyrinth that has users scrambling to find the right path, a path to the golden egg of social media.
A Guide to LinkedIn Paid Ads
LinkedIn users typically mean business -- they network, find jobs, offer jobs, and meet clients. If you are wondering whether or not you should think about advertising on LinkedIn, take a look at the demographics below.
4 Ways to Create Dazzling Web Content
Content strategy has much more to it than just words on a page. It entails planning, creation, delivery and governance. Ensuring that your content is useful and usable, well structured, and easily found is essential for the user's overall experience with your webpage.