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Blue Archer Blog

Social, Design, Marketing, Tech & More

Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings. 

7/11/14 Week Recap: Minutes You Might Have Missed

What a beautiful week we have had in Pittsburgh! Now to look forward to a nice and relaxing weekend, but in case you weren't keeping up with the tech news this week, here is a brief re-cap of some of the major happenings. New microwave technology can now tell people how many calories are in the meal they are about to consume.

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8/1/2014 Week Recap: Minutes You Might Have Missed

 Whatever worries and anxieties that have been burdening you at work this week, today is the day that you push those aside, take a breather, and say to yourself: it’s finally Friday; the week is over; what’s done is done, and whatever will be, will be. So relax… and tak...

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A Modern Twist on Marketing

A Modern Twist on Marketing

Our world has never been more unpredictable.  Networked media has created a labyrinth that has users scrambling to find the right path, a path to the golden egg of social media. 

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A Guide to LinkedIn Paid Ads

Chart by BI Intelligence

LinkedIn users typically mean business -- they network, find jobs, offer jobs, and meet clients. If you are wondering whether or not you should think about advertising on LinkedIn, take a look at the demographics below.

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4 Ways to Create Dazzling Web Content

4 Ways to Create Dazzling Web Content

 Content strategy has much more to it than just words on a page.  It entails planning, creation, delivery and governance.  Ensuring that your content is useful and usable, well structured, and easily found is essential for the user's overall experience with your webpage.

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