Someone involved in the professional services industry may find themselves working in finance, banking, or consulting. 

Eventually, a time will come when you need to make crucial decisions about your website whether you c-level, in marketing, or in administration.

How do you get your website to communicate to your audience? 

We will be covering some steps involving features, colors, and fonts for those in the professional services sector. 

Whether you are a Banker or Lawyer, all websites require some basic structure to get started. 

Usability

The ability to easily navigate a website is crucial. The user experience must be intuitive. This means a site-user should not spend 15 minutes figuring out how to contact your business. 

The Necessities

• Calls-to-Action: A call-to-action will be placed throughout a website (sometimes in the sidebar) to encourage the site-user to take action.
  • This may direct the user to:
    • Contact Pages
    • Product details or ordering
    • Company information
• Easy Navigation: An easy navigation means your main navigation makes sense to the site-user. You should arrange your items with the most important being on the end.
  • A sub navigation should make sense for each page as well, for example, your product page may list other products in the sub navigation.

Interactivity

What type of features should someone working in the professional services industry include on their websites? 

What To Consider

• Services: Have a database that will filter your services.
• Blog: Increase your SEO and build credibility in the industry. 
  • Use your blog to share knowledge and company news.
• Careers: A careers database will allow site-users to effortless apply for positions.
  • ​This is crucial for large companies.
• Events: If you do community or educational events, a database to display each of them would be helpful on your site. 
  • Often times, events may be different than a standard calendar since they will give the user the ability to register. 
• Calendar: This also applies to having a physical calendar on the website.

When selecting a color, you need to be aware of its emotional value. Different colors create different moods in the site-user. 

Colors For Law Firms

Blue is, in fact, a color heavily used by many banks. Here’s CapitalOne.com, a major Internet bank.
KissMetrics

Companies such as PayPal and Facebook benefit from the calming, trustworthy effects of a blue color scheme. However, this does not mean everything in finance should be blue. 

You will find some of the top colors being used by major financial institutions: 

While gender may not be applical in terms of finance, the psychology of color. can apply to all brands and industres. 

Yellow
This is the color of happiness. Brands that use  this color show that they are fun and friendly. Often times, it may be an intense and emotional color so it should be used sparingly. 

What font will tell your site-users your industry before reading anything? Discover the importance of fonts and compare what some of the best sites in the industry are doing.

Fonts For Professional Services (per industry)

Fonts for financial brands mean a great deal, especially when it comes to consumer banking. They need to convey trust, security, professionalism, a solid reputation and at the same time reflect a modern image and attract new business!
Luke Hinchliffe

Pairings From business & finance 

There are some emerging trends in the industry regarding webdesign that you may want to take into consideration before beginning your project. 

From a design perspective, however, banking sites have to present important customer information in a friendly format, and manage many different sections of functionality in an easy to use manner.
Bogdan 

It is time to get the ball rolling now that you have an idea on what is standard in webdesign for your industry. 

Give us a call to get started on your project today.