We often see websites that still haven’t caught on to the bandwagon of being up-to-date in the design industry. Besides SEO rankings or color schemes, there are a few important aspects that newer websites have that older sites need to get. Let’s look at the top 5 things your website needs in 2018.

1. Mobile Applications
   • Did you recently launch a new app for your site? Let users know right when they land on your page that their experience would increase when using your app. These pop-ups not only market your new app but benefit your users. This can increase your app reviews and acknowledgment in the mobile application industry. 
   • If the user decides to opt out of going directly to your mobile application, make them regret it. We mean in a good way! Advertise your app on your site and the benefits it must offer. Your users will quickly regret their decision of saying no and head right on over to the app store. 
2. Cookies
   • Cookies are a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. Some users do not like this.
   • It’s important to inform your users of an opt-out option because of all the data breaches in the media lately. Privacy is important to the user’s and their identity. Make them feel comfortable, and they’ll put more trust in your brand. 
3. Sign up
   • Letting your users know they can sign up for your website is big when it comes to conversion rates. However, it’s all in how you approach it. 
   • Sometimes, a link is just not enough for people to sign up. Research has shown that modals that can’t be closed have the best conversion rates. 
4. Contact information
   • Let’s be honest, we are all starting to get very lazy. When it comes to searching for things on our own, we much rather ask someone who can tell us an answer in 10 seconds. So, having contact information easily viewable on your site is important for those who can’t seem to spare one more minute. 
5. Attraction
   • Make your users want to browse your site. If you have ample paragraphs and broken links then you’re out of the game. 
   • Visuals, fonts, and details are what makes your site unique. If you feel your site is lackluster, then your viewers think the same. Having a specific theme helps with cohesion. 

Need a website redesign? Contact our team here at Blue Archer.