When users click on your page, what do they want to see? Videos! Videos are a great return on investment and build trust within your community. Showing your users firsthand how to use a product or service shows reliability. Also, Google loves videos. Boost those SEOs! 

Using videos on landing pages will increase conversions by 86%.

(Source: https://www.hubspot.com/marketing-statistics)

1. Boost Sales/Conversions

Videos can make you serious money. By adding a video solely on how to use your product/service, you are showing your audience that you are reliable. Most users are scared to be scammed, but by providing visual evidence of the product/service, your conversions can go up 80%.

Studies have shown that 74% of consumers who watched a video on a landing page of a product proceed in making a purchase.

 After all, vision is our most dominant sense. We learn the most through visuals due to high-frequency transmission. 

This alone should be enough for you to start curating the best product videos on the market. 

2. ROI

Video production is not a simple or cost-friendly task. It will, however, pay off big time. 

There is no need to hire a full production team to create a 30-second flick. Smartphones now possess the capability to capture content in just as a high as resolution as some high-tech cameras. Video editing software on phones and computers are also just as easy and affordable. Check out YouTube for a quick tutorial of your editing platform. 

3. Google

Videos provide a set time for users to visit your site. This alone will boost your ranking and SEOs through google simply through longer impressions. 

Don’t forget, Google owns YouTube. Promote a sector, and you’ll see the results. 

Capture the audience’s attention through titles and descriptions. Also, make sure to embed your sites URL to ensure optimal visitors. 

4. Explanations

When you offer a new product to the market, your audience will be skeptical. 

Create a video to showcase product features and simply explain/show how it works. The success rate of having a promotional and informative video on the homepage is outstanding. 

Difficult concepts can be optimized through animated videos. Animations are easy on the eyes and bring a sense of simplicity to the mind. This way you can explain the most complicated concepts easily. 

5. Attracts all buyers

We all have those days where we don’t want to research and dig to find whether this is the best product to buy. With videos, you can attract even the laziest buyers. 

Videos are one of the easiest things to consume. Therefore, it can caption a very wide audience. 

Looking to embed more videos on your site? Contact Blue Archer for assistance.