Visual content is simply a story told using a visual. This can manifest in a variety of ways, whether it is an infographic with cold, hard figures, or a sappy photo showing the value of your product within the community.
One thing to know, regardless of how it is expressed, is that visual content gets more attention than just words. This is especially true for social media.
Not Quit Convinced?
You may not have the time or the skills to carefully create great captions and images using design software. However, a few little facts and figures may change your mind.
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Pinterest debuted in May 2011
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Pinterest saw a growth of 1047% in unique visitors from 2011 to 2012
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Instagram started in 2010
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Instagram has 130 million users
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Instagram photos have 1 billion likes a day
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More than 16 billion photos are hosted through the service
Read more stats or check out the infographic.
The statistics offered above clearly show the rise in image stardom on the internet. This is especially popular with social media where viewers can quickly glance at your post and immediately see what you are trying to offer.
You can see more here.
Best Practices
Determine what your goal of adding visual content to your campaign is. Are you attempting to gain more comments and likes or are you trying to get more shares?
Comments and likes
This is going to encourage engagement with your brand. It will need to soliste admiration from the viewer to get them to directly correspond with you via comment or to like your page or ad.
What does best?
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Ads that feature people
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Portraits of people
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Celebrities
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Models that look like the target demographic
Shares
People can share or retweet your content if they can relate to it. If it hits a chord with them, they will also want to show your content to their friends. This is a form of self-expression.
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What does best?
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Memes
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Animated gifs
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Quotes
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Animal Photos
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Food
Read more about successfully creating visual content here.
Determine your goals and use the advice to create appealing attention grabbing content for your next social ad or post. With the right amount of dedication and timing, you may even go viral.
Companies Doing it Right
We are going to focus on some examples of companies that have excellent visual content.
The Company: Toms
The Ad: This ad invokes emotion as you see children running on the dirt in their Toms shoes. Toms is most known for providing a pair of shoes to children in underprivileged countries. A pair is given away for each pair that is bought.
The Company: Oreo
The Ad: This ad may have went down in history. The delicious cookie company quickly posted this during a Super Bowl blackout. It is simple, witty, and timed perfectly.
The Company: Tiffany&co
The Ad: The company encouraged companies in romantic cities to snap photos and show them what true love means. This visual tells a romantic story from the perspective of their customers.
If you love the idea, you can check out our article on TagTray to make something similar happen.
See more examples of businesses rocking visual content here.
For more information on attention grabbing content, contact a Blue Archer p[professional.
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