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The Fallacy of Funnels and User Engagement

The Fallacy of Funnels and User Engagement

This term is a loose metaphor for an expression we all know as “conversion rate”. In the best circumstances, funnels let everything pass through or in other words result in a 100% conversion rate. This action correlates with user engagement in ways that can be alternated to improve the return of users and define the consumer's loyalty to a site/product. Don’t let users enter your platform without giving up even the slightest bit of information. 

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The Pentagon Plans to Invest $2 Billion in Artificial Intelligence

The Pentagon Plans to Invest $2 Billion in Artificial Intelligence

We knew it was big but is it $2 Billion big? This high-tech research facility is going big on their investment in artificial intelligence. Being one of the first to develop high intensity aircraft and recently self-driving cars, can they manage to be the leader in AI too? 

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Business Strategy: Planning for Errors

Business Strategy: Planning for Errors

One of the most common problems in business development, especially coding, is the movement from an idea to the final product. Problems seem to accrue during the downhill sector of growth; however, these issues can be examined during the uphill stage of development. Let’s analyze how to catch these complications so they don’t surprise you later.  

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Tool Highlight: Subscribers

Tool Highlight: Subscribers

It’s the new way to drive traffic! Push notifications have a convergence rate 5x that of traditional email marketing. This tool will amplify your outreach to fit modern tech strategies. Are you ready for the switch? 

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Designing for Modern Web

Designing for Modern Web

We often see websites that still haven’t caught on to the bandwagon of being up-to-date in the design industry. Besides SEO rankings or color schemes, there are a few important aspects that newer websites have that older sites need to get. Let’s look at the top 5 things your website needs in 2018.

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