Social media platforms across the board are attempting to regulate advertisers. This is not so much a strike against marketers, but it is more of an effort to have quality content and sincere interaction.

The new update addressed some issues with local search, but it seemed to pull the rug from underneath the hard efforts of SEO campaigns.

Social media has thrown us into a hurricane of updates whether it is Facebook changing its ads or Twitter getting a whole new layout. Twitter came out with an update that will allow you to accurately measure your social media experience without paying for ads. Earlier this month, users were introduced to a major update on their dashboard that will allow them to fully understand their tweets performance.

We fell in love with Twitter chats here at Blue Archer not too long ago. It connected us with influencers in the industry, allowed us to share our views, and learn from others. We want to take it a step further than just participating and go over the basics of hosting your very own Twitter Chat. So, why host a chat?

You may remember writing dozens of press releases in college to prepare yourself for your future work load -- only to find out that most of the marketing you do now is digital. So where does the press release fall in the age of digital advertising? Press releases are still crucial. They are direct marketing and involve free advertising if your topic is interesting or important enough. This keeps the media updated on what you are doing which in turn lets the community in on what is going on.