Hyper-local may be a word you are beginning to hear more of if you work in the industry. For those who do not subscribe to 'Marketing Jargon Daily' you may be a little baffled as to how those two words ever came together. 

What Are Hyper-Local Ads?

If an app user accepts this location-sharing request, the app will basically be aware of their GPS coordinates at all times. If the app also happens to be supported by ads, it’s highly likely that these coordinates will be passed along to the ad network or ad exchange that sells the ad space to advertisers.
Ratko Vidakovic

Hyper-local refers to mobile ads that are targeted depending on the location of the audience.

For example, you may notice a grocery store ad coming on your Pandora station just as you pull into the parking lot. 

How Can I Benefit?

The concept of this type of advertising may seem futuristic and downright creepy at times, but there are benefits. It is especially important considering the amount of people glued to their smartphones or even wearing Apple watches. 

Benefits:

• Lower Cost with Higher Quality: Due to targeting a smaller audience, this type of advertising tends to cost less. 
• Enhanced and Focused Local Audience Targeting: No one likes a wasted target in advertising. Hyper-local ads have greater control over who is viewing/hearing your advertisements. 
• New Customer Acquisition and Relationships: Hyperlocal advertising helps to convey a sense of similarity showing you and your customers share commonality.

How Do I Make It Happen?

There are multiple tools that can allow you advertise in this manner even with a small budget.

Facebook

Our new local awareness objective is the best way to reach people when they’re near your business, whether that means walking distance or a few miles.
Local Awareness, Facebook Developers

If you follow our blog, you know we love Facebook advertising as it is. A new type of campaign was recently introduced to allow hyper-local ads to take place.

The only draw back is that this is not in real-time. So, they may know if you went to the dentist office near by at some point in time but not while you are sitting in the waiting room. 

Cidewalk

For as low as $19.99 a month, your business could advertise to your target market, in real-time, over popular apps such as: