Apple faces a lawsuit from it's shareholders, the smart home now has potential for the average household, headphones are tracking heart rates, and a report is in on cell phone service at airports in the United States.

Google has taken a giant step in the right direction for business owners and marketing consultants who work with businesses. If you are familiar Google Local Business page, you know what a nuisance it was to wait receive your verification code via post card in the mail. 

Social media platforms across the board are attempting to regulate advertisers. This is not so much a strike against marketers, but it is more of an effort to have quality content and sincere interaction.

Competitor advantage is the most highly valued trait in a brand as well as the hardest won. To distinguish oneself from another entity is an inherent trait that all of humanity has, and when it comes to branding, not only must it tell apart from other brands, it must stand out. A logo is a symbol that identifies. A business identity is the key ingredient to gain competitor advantage; people see the symbol of a business before anything else.

Social media has thrown us into a hurricane of updates whether it is Facebook changing its ads or Twitter getting a whole new layout. Twitter came out with an update that will allow you to accurately measure your social media experience without paying for ads. Earlier this month, users were introduced to a major update on their dashboard that will allow them to fully understand their tweets performance.