Blue Archer Blog
Social, Design, Marketing, Tech & More
Your go-to blog resource for web design, social media and digital marketing news. Follow along for our Blue Archer musings.
Tool Highlight: Subscribers
It’s the new way to drive traffic! Push notifications have a convergence rate 5x that of traditional email marketing. This tool will amplify your outreach to fit modern tech strategies. Are you ready for the switch?
Designing for Modern Web
We often see websites that still haven’t caught on to the bandwagon of being up-to-date in the design industry. Besides SEO rankings or color schemes, there are a few important aspects that newer websites have that older sites need to get. Let’s look at the top 5 things your website needs in 2018.
Tools of Photoshop: Marquee Tools
When making an ad or powerpoint, having the topic stand out is most important. Having it boxed or circled draws attention to what the designer wants the reader to see. Adobe Photoshop can be an important tool in making this a reality.
Web Font Licensing Explained
In the blog post, Web Font Licensing Explained, we dive into the basic questions surrounding web fonts vs desktop fonts, self hosted and hosted font licenses, and more.
New Artificial Intelligence Algorithm Detects Fake News
Fake news is an issue we all face on social platforms. Sometimes, it’s hard to tell the truth from the false stories we see as we scroll through our feed. What if there was a technology that can decipher news articles and inform you if what you’re reading is true? This new algorithm will save you time, and the trouble of possibly sharing a fake story.