Blue Archer Blog

For those of you who have yet to discover Twitter Cards, Part I of this blog will go over everything you need to know about them.  Twitter Cards are especially useful for brands and ecommerce businesses who are looking to fill their tweet content with optimum value for their followers. The cards have tremendous potential for marketers and developers who are aiming to stand out in Twitter.

Many businesses have experienced a decrease in their social reach on Facebook within the past six months, and this is due to Facebook’s new algorithm for news feed. In an effort to avoid overwhelming individuals with Facebook News Feed content that they believe people might skip anyways, Facebook introduced the News Feed Algorithm to deliver the right content to the right people. (This is why organic reach has declined so much for businesses within the past six months.)

Competitor advantage is the most highly valued trait in a brand as well as the hardest won. To distinguish oneself from another entity is an inherent trait that all of humanity has, and when it comes to branding, not only must it tell apart from other brands, it must stand out. A logo is a symbol that identifies. A business identity is the key ingredient to gain competitor advantage; people see the symbol of a business before anything else.

Social media has thrown us into a hurricane of updates whether it is Facebook changing its ads or Twitter getting a whole new layout. Twitter came out with an update that will allow you to accurately measure your social media experience without paying for ads. Earlier this month, users were introduced to a major update on their dashboard that will allow them to fully understand their tweets performance.

Whatever worries and anxieties that have been burdening you at work this week, today is the day that you push those aside, take a breather, and say to yourself: it’s finally Friday; the week is over; what’s done is done, and whatever will be, will be. So relax… and take a look at our weekly re-cap to catch up on some tech news. This week is especially dynamic as we look at LinkdIn’s investment spirit, Google glass for the workplace, doctors going back to school, and NASA’s plans for Mars.